Upgrade Your Email Flows — Download Our Template Now
Our email flow template outlines nine essential flows for e-commerce start-ups and scale-ups looking to turn their email marketing into a growth driver.
The template will ensure your automated flows follow email marketing best practices. Download it here…
Rather than a standard word document, the template is formatted as a sheet. Keeping one email per row, and breaking the copy up into columns, allows you to quickly glance over your flows and check the messaging tells a story without being overly repetitive.
Keeping all your flows drafted within one spreadsheet makes your life a lot easier when it comes to optimisation. All your copy in one place — crystal clear to digest and change where needed.
What to Expect
The first sheet offers up some email best practices — a bit of advice before you start writing.
Beyond sheet one, each sheet represents an email flow.
You can expect full flows for the Welcome, Abandoned Browse, Abandoned Cart, Abandoned Checkout (new vs existing customer), Post Purchase (new vs existing customer), Win Back, and Sunset.
If that seems like too much to chew right now, take a read of this and start with the three essentials.
The majority of the columns within each sheet represent an element of the email that requires copy, so you’ll soon find yourself thinking about subject lines, preheaders, headers, body copy, and CTAs.
Pay close attention now, because the first two columns are really useful.
Column A outlines the initial trigger for the automation to begin, and following that, the interval timings between each email in the flow are highlighted. This will help when setting up your automations.
Automation tools to consider such as Klaviyo and Mailchimp are listed in detail within this blog.
Column B offers up a suggested key theme for the email, with some guidance as to what type of messaging is best placed here.
When writing, follow the email marketing tips within our template and you’ll soon see results.
Always stick to your brand’s unique TOV, and before you open up another tab and type “ChatGPT” read this, it’ll convince you not to.
Need Help Writing Your Flows?
Subscribe to That’s Nice Copy today, and your first flow will be ready before you’ve even remembered to check. You can pause or cancel when you're done — we’re a no strings service.
Need some more convincing? This blog does a pretty good job. Or book a call with our founder, Rosy.
