The Copywriting Subscription for DTC Growth
Conversion is a language high-performing brands speak
CAMPAIGNS
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FLOWS
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LANDING PAGES
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PDPs
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BLOGS
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& MORE
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CAMPAIGNS • FLOWS • LANDING PAGES • PDPs • BLOGS • & MORE •
Increase sales by guiding decisions
Messaging shaped by how people choose
Attention
Earn focus by mirroring consumer mindset
Momentum
Clarify value to strengthen buying intent
Reward
Trigger emotions that drive action
Apply psychology to drive performance
Each month includes four deliverables* focused on driving results
Campaigns
01.
Launches, promotions, product pushes, and emails that tell stories. Written to turn attention into action.
Flows
02.
Welcome, post-purchase, winback, abandon cart — all based on behavioural cues that lift retention.
Site
03.
Homepage, About, PDPs, collection pages, and brand stories. Shaped to reduce friction in key buying moments.
Blogs
04.
Full-funnel content to strengthen authority and support SEO through EEAT. Keyword research not included.
Microcopy
05.
Headers, subject lines, CTAs. Small lines with disproportionate impact.
Stay consistent and in control
Streamlined delivery to keep your roadmap moving
Send a brief
Everything in one shared workspace
Receive your copy
Ready in 2-3 days
Pause whenever
Cancel without commitment
Pause for changing priorities
Focus shifts, your subscription follows.
Pause when work slows down.
Billing resumes when you’re ready.
Start your subscription
£1,200/31 days
Pause or cancel anytime
✔ Up to 4 deliverables
✔ Access to standard + advanced deliverables*
✔ Delivery in 2-3 business days
✔ 1 active brief at a time
✔ 1 revision round per deliverable
Freqently asked questions
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Rosy Lee, conversion strategist, former agency creative lead, and owner of That’s Nice Copy.
I’ve written across beauty, F&B, fitness, wellness, travel, and fashion — and collaborated with DTC marketers scaling £5M+ brands.
I write for teams that treat words as a revenue engine, not a placeholder.
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Deliverables sit in two tiers: standard and advanced.
Standard deliverables count as 1.
Advanced deliverables may count as 1.5, depending on complexity. This is always confirmed before work begins.
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Deliverables don’t roll over — but you can pause your subscription at any time, so nothing you’ve paid for is lost.
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This works best for brands with traction, a clear offer, and a roadmap to execute against. If you’re still finding product–market fit, this likely isn’t right, yet.
Talk it over
Speak with Rosy about fit, priorities, and next steps
